AI Spec Project · Concept & Direction
ABOUT THE PROJECT
A personal spec concept about the quiet loyalty between a dog and its family — and how trust in a brand can become part of that bond across generations. Created as an exploration of what AI-driven storytelling can achieve today. The piece combines cinematic realism with raw textures and quiet emotion, integrating real product into an AI-generated world. Concept, direction and production by Klaus Dyba, using Sora 2, Kling 2.5, Seedream 4, Weavy AI and After Effects. Independent portfolio project. Purina Pro Plan and related trademarks are the property of their respective owners.
CREDITS
- Client: SPEC AD
- Creative Director: Klaus Dyba
- Art Director: Klaus Dyba
- Design: Klaus Dyba
YEAR
2025
WATCH
See the project in motion
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